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Canon Press Offer for Christianity Today Nothing More Than Publicity Stunt

Por Warren Cole Smith
canon press
Christianity Today Editor-at-Large Russell Moore (left) pictured with Canon Press Founder Douglas Wilson. (TRR Graphic)

(Opinion) The conflict entrepreneurs are at it again.

This time the skirmish is between dissident right activist Megan Basham and one of her favorite targets: Christianity Today magazine.

If, for the past few days, you have been going to work, raising a family, attending church, or doing other things that sane people do, and you’ve therefore missed this tempest in a teapot, here are some basic facts:

Canon Press, the publishing arm of Pastor Douglas Wilson’s ministry, made an unsolicited and unsuccessful offer to buy El cristianismo hoy (CT) for $10 million. CT responded by saying the magazine “is not for sale and has never been for sale.”

That should have been the end of the story. Canon Press’s offer was fundamentally unserious, little more than a publicity stunt. For one thing, CT has more than $10 million in net assets on its balance sheet, has revenue approaching $20 million, and had more than $2.5 million in profit in the most recent fiscal year. It is difficult to value non-profit organizations, but—citing multiples used to value secular publications—one could make a case for CT’s enterprise value exceeding $25 million.

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christianity today
Recent issues of Christianity Today. (Photo: Facebook)

Secondly, Canon Press published its offer on social media the same day it was delivered to CT’s interim president Tom Addington. Again, not the behavior of someone serious about actually acquiring the magazine.

But this non-news offer immediately became kindling for fire starters like Megan Basham. She poured gasoline on this barely viable spark, using it as an excuse to criticize CT, rehashing some of the arguments she made in her 2024 book “Shepherds for Sale.” (Arguments I debunked here.)

She added a new criticism, posting on X: “The mag is now taking money from the Hewlett Foundation (a MAJOR supporter of Planned Parenthood) to cover US elections.”

Megan Basham
Megan Basham (Courtesy Photo)

She failed to note, however, that the Hewlett Foundation has distributed more than 3,000 grants over the past 10 years to a wide variety of organizations on both the left and the right. Other conservative and Christian organizations receiving money from Hewlett include: Heritage Foundation, American Compass, Ethics and Public Policy Center, the Federalist Society, and Intercollegiate Studies Institute. These last two, in particular, have been core institutions of the conservative movement.

I have scoured the Internet looking for Basham’s criticism of these organizations for taking Hewlett money. That search has so far been fruitless.

This kind of selective, one-sided criticism has become typical of Basham’s work. It is not only misleading, it is—in her case—hypocritical. Her own book, “Shepherds for Sale,” was published by Harper Collins, which has published some of the most strident anti-Christian and pro-abortion books of the past 10 years. That fact adds a new perspective to this X post: “Seems like it would be much better to have Billy Graham’s publication housed with a company like @canonpress that doesn’t take $$$ from abortion promoters.”

One might say the same thing about Basham’s own book. Why did she not publish with Canon Press instead of HarperCollins?

This point was not lost on some commentators. Australian theologian and researcher Dr. Danielle Treweek told ChurchLeaders, in an obvious reference to Basham:

I’ll readily admit that I don’t really understand the US landscape, in which funding is given to Christian organisations by secular entities who also give funding to organisations which are the very opposite to Christian in many senses.

But I’ll also readily admit that I don’t understand the US landscape in which journalists who are outraged about that apparently don’t see any inconsistency in their publishing books and earning royalties from secular for-profit publishing houses who have company values that are, at points, the very opposite of Christian in many senses.

Another critique Basham leveled against CT was that more than half of the magazine’s revenues now come from donations, up from about 20% five years ago. The implication is that CT is no longer as relevant to its readers as it once was, and it now must depend on big money donors. But even a superficial look at CT’s finances refutes that implication. In the last five years, CT has doubled in size, growing in every revenue category, not just donation revenue, though—it’s true—donation revenue has grown the most.

She also failed to mention that her former employer, Revista MUNDO, went through a similar shift, a shift that happened during the years she worked there. This shift is not nefarious. It has simply been reality for non-profit news gathering organizations. But Basham chose not to let this important context get in the way of her false narrative.

In short, her implication that CT is a troubled organization in need of a financial or spiritual savior is simply false.

I have long been a critic of what I call the “Evangelical Industrial Complex.” I think we evangelicals need to have an honest conversation about money, power, and a misplaced need for cultural relevance. But the key word here is “honest.”

I would add that in the case of CT’s money, there was complete transparency. They made no attempt to hide the source of their funds. In fact, when I asked, CT sent me an email detailing the Hewlett grants. That’s far more than we can say for the for-profit, dissident right news sources that have popped up in the past few years, including Basham’s employer The Daily Wire—the source of whose funds, especially more recent equity rounds, is almost completely opaque.

We live in an age in which the vocation of journalism is needed now more than ever. But conflict entrepreneurs such as Megan Basham are deeply dishonest in their critiques. They are not taking us closer to the truth in these matters, but farther away from it.

Este artículo fue publicado originalmente en Vigilancia del ministerio and does not necessarily represent the views of The Roys Report.

Warren Cole Smith is president of MinistryWatch, a donor watchdog group. Prior to that, Smith was Vice President-Mission Advancement for the Colson Center for Christian Worldview.  

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9 Responses

  1. I see Megan Basham’s jewelry in her publicity photo (a cross, some chain link, and very large hoop earrings) as an exercise in mixed signaling, as is her choice of Harper Collins as the publisher of her book. I hope we will all read Romans 1-2 and understand that when we stand and fling accusations hither and yon we always indict ourselves as well.

  2. Thanks for posting this article. As reputable journalism should be, it is well documented, not malicious in tone, and objective because Smith does not work for CT. [Full disclosure: I am a CT subscriber.]

  3. Seems as if Mr. Cole has quite an ax to grind for Magan Basham, clearly, she is over the target. Russel Moore has lost his way just as CT has. They have unequivocally compromised and seek the approval of men and no longer fear God. Sadley, Russel Moore and CT, as so many have succumbed to the “social justice” gospel for 30 pieces of silver. Moore and CT are spiritually corrupt, forsaking solid orthodoxy and biblical conservative perspectives for wordily watered down liberal third wayism that usurps the work of the Holy Spirit. Mr. Smith, instead of taking cheap shots at Mrs. Basham, read her book and do some honest and object research and if there are errors, show receipts. I for one think if Doug Wilson bought CT it would be the best thing to happen since it’s founding. Doug Wilson and Cannon Press could redeem CT. I am praying.

    1. As someone who has read Ms Basham’s book and followed her on social media, I find Mr Cole’s “ax to grind” to hold some weight. In addition to leaving out key details, Ms Basham uses strawman arguments and hyperbolic language that otherwise undermine her stance. If her stance is anchored in truth, it should require no such manipulation. Frankly, the same accusations you throw at Moore and CT could be thrown at Basham: she seeks the approval of men to the point of using inflammatory language and accusations anchored in half truths and omissions to get clicks, likes, follows, and book purchases ($$) “from the right crowd” (pun intended).
      You need receipts? Go look at her Twitter account. I have pointed out (on prior threads) her use of photo editing and omissions of key details to make accusations that aren’t fully true. That is dishonest.

      I am grateful CT holds to keeping the Bible in its rightful place – as the ultimate source of truth and above political stances and overtures. The Bible is not “conservative” or “liberal” in today’s man-made sense. It is to shine a light on where BOTH sides of the aisle are wrong. It is to show us that, while we are caught up in “are you on the conservative side or the social justice side” divisive fingerpointing, the only “side” that matters is God’s.

    2. Isn’t Megan Basham out of line: should a woman be calling Russell Moore, Marvin Olasky, and CT to account? From within a conservative framework, can you explain why Basham’s comments are not evidence of insubordination?

    3. Doug Wilson is a repugnant, narcissistic heretic. God help the American church if they cannot discern between decency and indecency. DW’s belief system is strikingly analogous to a Muslim Imam, with the chief difference being the name of their so-called deity.

  4. Short Thoughts

    Basham is one of those authors who seeks conflict to make a profit from it.

    As far as CT is concerned I hardly consider it to be liberal. Progressive Evangelical Yes. Liberal No
    Its roots were in the Neo-Evangelical movement in the 1950s which many Fundamentalists accused of caving into ‘Liberalism’.

    I consider it rather childish to slap the name ‘Liberal’ on everything one disagrees with.

    As a publicity stunt and to gain attention maybe I should offer $1000 to buy the Roys Report. :)

  5. Megan Basham is a woman of courage and integrity in exposing the truth about “Evangelicals” who in their zealous desire to be apologists for the political party that promotes violence (look at half the Democratic House Caucus refusing to condemn Charlie Kirk’s murder or the candidate for Attorney General in Virginia), transgenderism, unlimited abortion on demand etc. have lost their moorings completely.

    As for CT, they are the ones who lost me forever when they decided to employ the likes of Jeffrey Overstreet who revealed his “tolerance” when he left X in a snit over the fact that Elon Musk was making it a place for people to speak freely.

    Eric Paddon

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Hola. Vemos que este es el tercer artículo de este mes que ha encontrado que vale la pena leer. ¡Estupendo! ¿Consideraría hacer una donación deducible de impuestos para ayudar a nuestros periodistas a continuar informando la verdad y restaurar la iglesia?

Your tax-deductible gift supports our mission of reporting the truth and restoring the church. Donate $50 or more to The Roys Report this month, and you can elect to receive “Primal Fire: Reigniting the Church with the Five Gifts of Jesus” by Neil Cole.