Media Company Strikes Back Against Worship Leaders Online, Sparks Rebellion

Por Bob Smietana
worship leader
An image from a petition for Authentic Media to cancel or amend its trademark on the term "Worship Leader." (Screen grab)

Scot Leonard, a church worship leader, is a fan of someone who refused to stay in the grave — but maybe not the person you’re thinking of.

A lifetime “Star Wars” enthusiast, Leonard often cosplays in Mandalorian armor as Boba Fett, a legendary character in the multipart space saga who was resurrected.

“He spent three days in the Sarlacc pit and then rose again,” said Leonard, breaking into laughter.

Leonard spends his Sundays singing praise to Jesus, also known for his resurrection, but when the church he was leading worship at closed in 2020, Leonard found himself with time on his hands. He decided to combine his two loaves and became the host of Rogue Worship Leader, a meme generator that parodies the life of worship leaders using “Star War” themes.

“It was just a way to blow off steam,” Leonard said.

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It turned out that many of his fellow worship leaders also shared his love of “Star Wars.” His Instagram account, inspired by a “Star Wars”-themed game called Rogue Leader, eventually attracted more than 80,000 followers. That success, he worried, might get him in trouble with Disney, which owns the “Stars Wars” brand.

Instead, it landed him in conflict with some of his fellow Christians.

In early March, Leonard discovered his Facebook account was one of at least six that were shut down, from parody accounts to social networks of church musicians, for using the term “worship leader.” The term, commonly describing a musician who leads contemporary worship bands at churches, has been trademarked for years by a company called Authentic Media, which runs a magazine called Worship Leader. Lately the company has begun aggressively enforcing its trademark.

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Scot Leonard started Rogue Worship Leader. (Courtesy photo)

The initial complaint that led to Rogue Worship Leader’s account being shut down appears to be linked to a prior dispute that the magazine had with another group, known as Worship Leader Probs.

en un now-deleted post, Authentic Media’s owners claimed they’d spent “hundreds of thousands of dollars” to buy the magazine. “We have ‘invested’ in our trademarks and so we are compelled to continue to defend all of them and ensure that our investments are protected,” they wrote.

Joshua Swanson, editor-in-chief of the magazine and a partner of Authentic Media, told media e in an interview the deleted post predated the current conflict and was meant to explain the magazine’s past trademark defenses.

He said the company reported seven social media accounts to Facebook, including Rogue Worship Leader and Worship Leader Probs. All but Worship Leader Probs have been reactivated.

Swanson said his company should not have reported the other accounts.  

“That was our mistake,” he said. “We regret that and wished that had not happened.”

Swanson said that Worship Leaders exists to serve churches and is not a profit-driven publication. It exists, he said, to help worship leaders and hope to rebuild their ability to do that.

“This past year has been about getting re-established,” he said. “Worship Leader is still here and is still serving the church.”

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A variety of past Worship Leader magazine covers. (Screen grabs)

After initial publication of this article, Worship Leader responded with a lengthy statement. “We are sincerely sorry that any of our actions around this situation created confusion, disappointment, and disunity,” it reads in part. “We contacted Facebook with concern about a single account that had created brand confusion for our ministry. Other affected accounts were restored within days of our knowledge of their removal.”

This trademark feud has led to confusion and debate over the term “worship leader” and who really owns it. It also could backfire, alienating the magazine from the very people it wants to reach.

The move also comes at a tricky time for Worship Leader magazine. At the height of its popularity in the 1990s, the magazine ran national conferences and played a key role in helping worship leaders find new songs. But today megachurches such as Hillsong and Bethel dominate the market for new songs, said Adam Perez, assistant professor of worship studies at Belmont University in Nashville, Tennessee, and social media has made it easier for worship leaders to connect with each other without a gatekeeper.

That’s left Worship Leader struggling for relevance, especially since the death of its co-founder, Chuck Fromm, in 2020. (A nephew of Calvary Chapel pastor Chuck Smith — himself the focus of the recent film “Jesus Revolution” — Fromm ran an early Christian record label called Maranatha! Music, which helped make contemporary music commonplace in churches.)

“All they have left is the name,” said Perez. “And maybe a mailing list.”

Complicating matters, U.S. law requires trademark holders to vigorously defend those trademarks or risk losing them.

worship leader
Ben Shafer. (Courtesy photo)

Longtime worship leader Ben Shafer said he had no idea the term “worship leader” was trademarked until a few weeks ago when one of his Facebook accounts disappeared.

“It was just gone,” said Shafer.

Shafer helps organize the Worship Leader Network, which has chapters in Nebraska and Colorado and used social media to help connect members. The Facebook page that disappeared had about 500 followers, he said, and its removal caused him to panic.

He went onto a private forum for group members and urged them to sign up for an email list on the group’s webpage to keep in touch. Shafer said that the group mainly helps worship leaders get together for meals and brainstorming.

“No one is making money off of this,” he said.

The Facebook page has been restored, but Shafer said he’s moving away from social media to using an old-school email list. The whole thing has been disappointing, he said.

“The last thing our worship leaders need is for someone in the body of Christ to pull the rug out from under them,” said Shafer.

A social media battle with worship leaders may also be the last thing Worship Leader needs as it reasserts its brand.

On March 17, some people linked to the ostensibly rogue social accounts started a petición calling on Authentic Media to cancel or amend its trademark on the term “worship leader.” Less than a week later, more than 9,570 people have signed it.

Michael Bailey, a worship leader from Michigan, said he found the whole feud over trademark perplexing. He’s a fan of Rogue Worship Leader, which he said humorously captures the typical foibles of being a worship leader in a way that Worship Leader never did.

“You get the music together and you try to set the atmosphere,” he said. “Then you get a rogue soloist or something goes off and kills the vibe.”

Bailey said that he hadn’t thought of Worship Leader magazine in years. “If I want to know what Hillsong or Elevation — or even local churches here in town — are doing, all I need to do is hop online,” he said. “Twenty-five years ago, that was not the case.”

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A variety of Scot Leonard’s recent @RogueWorshipLeader posts on Instagram. (Screen grab)

Due to the recent dust-up, Leonard applied for a trademark of his own to cover entertainment services, “the provision of continuing video clips, images, memes featuring comedy, commentary delivered by the internet,” according to the US Patent and Trademark Office. That differs from the Worship Leader trademark, which is focused on publishing, resources for worship leaders and music distribution.

He hopes to continue sharing his videos about worship leaders — and his love of “Star Wars.” That includes his appreciation of “Return of the Jedi,” his favorite of the films.

“That’s probably the most controversial opinion I have,” he said.

This article has been updated to include a declaración from Worship Leader Magazine, received after initial publication. Josh Shepherd contribuyó a este informe. 

Bob SmietanaBob Smietana es reportero nacional de Religion News Service.



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7 pensamientos sobre “Media Company Strikes Back Against Worship Leaders Online, Sparks Rebellion”

  1. día del escocés

    I suppose Joshua Swanson thinks magazines such as The Economist, Entrepreneur, and Jack & Jill should also be seeking to shut down the Facebook accounts of everyone who mentions they are an economist, an entrepreneur, or parents who have kids named Jack & Jill.

    what is it about my religion that fosters new cases of embarrassing, dysfunctional, and toxic behavior weekly?

    what is it about Christians that entitles them to do such things, and to enable their peers to do such things?

    the ‘evil, worldly world’s’ stronger character, wisdom, and personal responsibility puts christians to shame.

    1. This is ridiculous! The title “worship leader” has been around for many decades at least…long before anyone ever imagined such a concept called “contemporary Christian music.”

      We typically only used the functional title “worship leader” in denominational textbooks for seminary students.

      I suggest, for documentation in this case, that you contact one of the older music professors and the education department and especially the librarian of Southwestern Baptist Seminary to see if they can direct you to older texts which used this title.

      Oldies may have been published by a publisher Broadman Press which is likely to still be around, especially in this library. They might could get you an inner library loan from another school or other contact/s who may own a copy. Make an internet purchase if you get a title and can’t find a copy anywhere else.

      How about doing a search of words “Worship Leader” and see how old a book or reference you find. You could add Southern Baptist in the search to narrow it down if that doesn’t work.

      In practice, those referred to this way were more likely to be called by two titles in their places of service…either Director of Music or Minister of Music.

      Nowadays, the textbook expression, “Workship Leader” as a title is in very common in churches.

      Just goes to show you the generational myopia we have now…what happens when we don’t know our history and upon whose shoulders we stand!

      Anyway, I hope no one thinks they “OWN” the title “Worship Leader!”

      Hope this helps your case!

  2. Pastor Eric J. Hanson

    At Hosanna Church here in Oxford Maine, we were pioneers back in the 70s and the 80s in the matter of having a band and having Worship Leaders who were called by that term. Different folks took turns leading worship. “Who is this week’s Worship Leader?” -When the magazine Worship Leader came into existence, we subscribed, and also subscribed to their Song Discovery service. (I have 30 of these CDs and their cases/music sheets, etc.) We also became CCLI licensees as of 1993, and have been ever since. We have been scrupulous about music copyright matters. As a 50 year Jesus Music/CCM/Blended Worship veteran, I KNOW that Worship Leader is a generic term. The magazine cannot own it, any more than Ministry Magazine “owns” the term ministry or Christianity Today magazine owns the term Christianity. -The current owners need to repent of their attempts to own something that belongs to god and to millions of believers. they need to be servants to their brothers and sisters in Christ, who desire to lead God’s people into His presence in corporate Worship.

  3. That Worship Leader™ is a publication founded by a close relative of the founder of Calvary Chapel™ is not surprising to me in the least.

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