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Los organizadores de 'He Gets Us' están listos para gastar $1 mil millones para promover a Jesús. ¿A alguien le importará?

Por Bob Smietana
He Gets Us billion
A Vegas-themed “He Gets Us” campaign advertisement at Harmon Corner in Las Vegas. (Photo courtesy of “He Gets Us”)

The first time she saw an ad for “He Gets Us,” a national campaign devoted to redeeming the brand of Christianity’s savior, Jennifer Quattlebaum had one thought on her mind.

Show me the money.

A self-described “love more” Christian and ordinary mom who works in marketing, Quattlebaum loved the message of the ad, which promoted the idea that Jesus understands contemporary issues from a grassroots perspective. But she wondered who was paying for the ads and what their agenda was.

“I mean, Jesus gets us,” she said. “But what group is behind them?”

For the past 10 months, the “He Gets Us” ads have shown up on billboards, YouTube channels and television screens — most recently during NFL playoff games — across the country, all spreading the message that Jesus understands the human condition.

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He Gets Us campaign
A digital billboard for the “He Gets Us” campaign appears in New York City’s Times Square on March 16, 2022. (Photo: Sarah St. Onge / Twitter)

The campaign is a project of the Servant Foundation, an Overland Park, Kansas, nonprofit that does business as La firma, but the donors backing the campaign have until recently remained anonymous — in early 2022, organizers only told media that funding came from “like-minded families who desire to see the Jesus of the Bible represented in today’s culture with the same relevance and impact He had 2000 years ago.” 

But in November, David Green, the billionaire co-founder of Hobby Lobby, dicho talk show host Glenn Beck that his family was helping fund the ads. Green, who was on the program to discuss his new book on leadership, told Beck that his family and other families would be helping fund an effort to spread the word about Jesus.

“You’re going to see it at the Super Bowl — ‘He gets Us,’” said Green. “We are wanting to say — we being a lot of people — that he gets us. He understands us. He loves who we hate. I think we have to let the public know and create a movement.”

Jason Vanderground, president of Haven, a branding firm based in Grand Haven, Michigan, that is working on the “He Gets Us” campaign, confirmed that the Greens are one of the major funders, among a variety of donors and families who have gotten behind it.

Jason Vanderground (Courtesy photo)

Donors to the project are all Christians but come from a range of denominational backgrounds, said Vanderground. 

Organizers have also signed up 20,000 churches to provide volunteers to follow up with anyone who sees the ads and asks for more information. Those churches are not, however, he said, funding the campaign.

The Super Bowl ads alone will cost about $20 million, according to organizers, who originally described “He Gets Us” as a $100 million effort. 

“The goal is to invest about a billion dollars over the next three years,” he said. “And that is just the first phase.”

One of the ads that aired during the NFL playoffs was titled “That Day” and tells la historia of an innocent man being executed.

“Jesus rejected resentment on the cross,” the ad says. “He gets us. All of us.”

A billion-dollar, three-year campaign would be on a par with advertising budgets for major brands such as Kroger grocery stores, said Lora Harding, associate professor of marketing at Belmont University in Nashville, Tennessee.

“This is a really remarkable ad spend for a religious organization or just a nonprofit in general,” said Harding, who worked on the “Open hearts, open minds, open doors” campaign for the United Methodist Church.

Religious-themed ads have been relatively rare at the Super Bowl. The Church of Scientology has run ads in the past, and in 2018 Toyota ran an ad with the message “We’re all one team,” featuring a rabbi, a priest, an imam and a saffron-robed monk headed to a football game, where they sat next to some nuns.

Closer to the “He Gets Us” model was the Christian Broadcasting Network’s $5 million national campaign to promote “The Book,” a repackaged version of The Living Bible translation, with a catchy theme song sung by country legend Glen Campbell.

lora harding billion
Lora Harding. (Photo by Sam Simpkins/Belmont University)

Harding said that despite the cost, advertising at the Super Bowl makes sense for “He Gets Us.” Organizers want to reach a mass audience that is paying attention. Super Bowl ads have become part of the pageantry of the big game.

“There just aren’t ways to reach an attentive, engaged audience that size anymore,” she said.

She also said that the anonymity of the group behind the ads plays to the group’s advantage. It would be easy for viewers to dismiss an ad coming from a faith-based organization or religious group. The “He Gets Us” ads wait until the end to mention Jesus and don’t point to any specific church or denomination.

“That makes it even more powerful, and hits the message home in a really compelling way,” she said. “I think it does make Jesus more relevant to today’s audiences.”

Some viewers, including some evangelical Christians, are skeptical. Author and activist Jennifer Greenberg supports the idea of trying to reach those outside the faith and wants people to understand that Jesus gets them. But that’s not the whole message of Christianity.

“Yes, Jesus can relate to you,” she said. “But what did Jesus come primarily to do? He came to die for our sins.”

Connecting emotionally with Jesus is great, she added. But that won’t save your soul.

“I can look at Buddha or Sarah McLachlan or Obama and I can find things in common with them,” she said. “But that does not mean they are going to save me.”

Michael Cooper, an author and missiologist, agrees. While Cooper is a fan of the ads, saying they powerfully communicate the human side of Jesus, they leave out his divinity.

“I began to wonder, is this the Jesus I know?” he said.

Cooper and a colleague offer what he called a “constructive critique” of the campaign in an upcoming article for the Journal of the Evangelical Missiological Society. That article calls for clearer messaging about the divine nature of Jesus.

“This wasn’t just a great teacher or preacher who was incarnated,” he said. “This was God himself.”

He Gets Us billion
He Gets Us social media posts. (Courtesy images)

Ryan Beaty, a former Assemblies of God pastor and current doctoral student at the University of Oklahoma, said he’s been fascinated by the ads and wonders how the country’s political polarization may affect how the ads come across.

His conservative friends, he said, see the ads — such as one depicting Jesus as a refugee — as too political. Other folks who are more liberal see the ads as not going far enough.

Beaty also wonders if people outside the church will find the ads more compelling than true believers.

“People of no faith — or moderate learnings toward faith — will find these more compelling than people who identify with the Christian faith or strongly identify with politics,” he said.

Seth Andrews, a podcaster, author and secular activist based in Tulsa, Oklahoma, said the campaign seems to be marketing a version of Jesus that’s more in touch with modern American culture than earlier, more dogmatic versions.

“They are latching on to this touchy-feely, conveniently vague, designer Jesus,” he said.

Andrews poses the question of what Jesus would think of the amount of money spent on the ads. Would he prefer that the money be spent on ministering to people’s physical needs or making the world a better place?

“Or would he say, no, go ahead and spend $100 million to tell everybody how great I am?”

While the ads are meant to reach what Vanderground called “spiritually open skeptics,” a secondary audience is Christians, whose reputations have fallen on hard times in recent years.

“We also have this objective of encouraging Christians to follow the example of Jesus in the way that they love and treat each other,” he said.

For her part, Quattlebaum said that in the end, she’s a fan of the ads, because they focus on the main message of Christianity.

“It all goes to Jesus,” she said. “ And if it all goes back to Jesus, it all goes back to love.”

Bob SmietanaBob Smietana es reportero nacional de Religion News Service.



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46 pensamientos sobre “‘He Gets Us’ Organizers Set to Spend $1 Billion to Promote Jesus. Will Anyone Care?”

  1. I’d rather see the money spent in funding programs that help Jesus followers act more like Jesus. It seems like we’re not dealing with the real reasons people are abandoning evangelicalism…

    1. That idea to spend money advertising God sends a misconception to the people! This way is too cheap too easy that will not win a soul to pass from death into Life! We cannot avoid following Christ to the same cross of His death and partaking in His Resurrection which is costly grace !that cannot be bought with money

    2. All the money in the world and everything else belongs to God. There’s enough to fully fund every kind of program that God would desire, all at once. It’s souls He desires.

  2. meredith nienhuis

    Years ago, at many football games there was usually someone holding up a large sign that simply read – John 3:16.
    When I was in my middle 40s, John 3:18 convicted me that I was a sinner! I thought, “imagine that, a good guy like me, a sinner just as everyone else!” Until then I did not “get” Jesus, Who Is the Son of God and my Lord and Savior!

  3. The Ads I have seen are okay and fairly well done. Though most people already think Jesus is a pretty cool guy.

    The problem is the Christians like evangelicals that follow him, most people just do not see Jesus…… especially in the last seven years with Trump and vaccine mandates….

    Also, Please do not mention Climate change or you will get a big rant about EVs (electric vehicles)….

  4. david artesanía

    1 billion dollars!?! As we become more aware of: ‘the rise of the Nones’, a large drop in church attendance, theological disagreements (and official splits) within various denominations, an increase in religious plurality, ONGOING CHURCH FINANCIAL ABUSE, etc. (all topics that have been routinely reported by TRR), I view this project is a major waste of financial resources. At the more immediate level, the money would be a much better investment on feeding the homeless, caring for the sick, housing the elderly, etc.

    1. I agree 100% ! That is a total waste of money. Enough money in this country has been wasted on the mega churches Who most of them, have gone under because they’re Leader Or leaders, And then found to have mega fortunes come out yaks, and private airplanes At the cost of average people Who were drawn and to their CULT ! Oh different suppose Christian Religions.
      Those people also wastewasted their Time attending those colts which would have been better spent with their families Or helping other children Or the elderly or sick people. ! ! !

    2. Better yet, stopping mad doctors from cutting body parts off of healthy kids and people and drugging them with super-dangerous drugs.

    3. selección de ken

      This thing sounds like a PR flack’s solution to every problem.
      What is this, the next season of Mad Men, Except CHRISTIAN(TM)?

      And with all the other Christian Behaving Badly going on since 2015, it seems like an obvious attempt at misdirection and ballyhoo. Probably lets those involved congratulate each other about Spreading the Gospel(TM) without actually doing anything themselves. It’s relationships with other people that do it, not throwing money at Mad Men while carefully avoiding Heathen contamination behind the Thomas Kincade-decorated walls of your Christianese bubble. Knowing and coming alongside and being involved with other PEOPLE, not targets for your Ad campaign.

  5. When examining the articles on the web site,, I noticed no presentation of the gospel (Jesus dying on the cross and being resurrected from the dead to pay the penalty of our sins so that those who place their trust in Jesus as their Lord and Savior and who repent of their sins are saved from eternal judgement and assured to spend eternity with Him). There was the mention of Jesus dying and being resurrected, but no mention of why He did it. And I also noticed that when searching the web site (both via its own search engine as well as using’s own search engine to search, I found it interesting that there was no mention of sin nor salvation (a search result did come up with the word “save,” but it wasn’t used in the context of salvation). How can so many millions of dollars be spent in secular advertising to promote a web site pointing others to Jesus that doesn’t present the gospel and why the need to be saved from our sins?

    1. I agree Jeff. Moody radio asks, “ If you would like a relationship with Jesus Christ call 1-800-need him.” Without a full explanation of the Gospel and the work of Jesus,why would anyone feel the need or desire for a relationship with Jesus, I didn’t.

    2. Amen Jeff. 100% with you. People claim the ads will help separate Jesus from Trump evangelicals, but I think what’s really happening is an effort to separate Jesus from the Gospel.

  6. In response to this “hegetsus” project, I find myself wondering what the prevailing meaning of “get” is: as in (predominantly) “I get you”; and as in “s/he gets you” that you might come across in politics or pop culture. In these prevailing contexts, I find myself never persuaded by the former or the latter. Paradoxically, the Biblical parallel of being “known” by God and Jesus, has the “get” claim getting of to a much better start. My concern would be that the ad/campaign approach might end up degrading that existing reservoir of a sense of being known by God and Jesus. Again, any persons drawn into Christianity by the ad approach, where deeper theological or faith ground might be absent, would be vulnerable to persuasion by myriad doctrinal approaches. Where the problem there might be that, the persuading doctrine ends “not getting you” the individual novitiate Christian, with disillusion then a risk. The strongest Christian force is meeting a Christian whose being sees them really getting you, really seeing you, really understanding you, really loving you: where this effect and event is manifestation (of Jesus) rather than claim.

  7. If most of the viewers walk away from these ads with,,,,,,,,,,”Boy! that Jesus was one cool guy” and that’s it then you might have problems.

    Yes Jesus was innovative and marginal but the New Testament says a lot more about than these ads do.

    1. ““He Gets Us,”” We aren’t that hard to figure out, sinners through and through, the better question is if we get Him.

      The add also reminds me of the George Carlin bit on the “buddy Jesus” promotion, the Catholic church was attempting to rebrand faith with, in the late 80’s/early 90’s.

      Just noticed the first picture using Jesus as an advertising agent for gambling. Nice.

      1. selección de ken

        Just noticed the first picture using Jesus as an advertising agent for gambling. Nice.

        A Righteous enough End Cause justifies any means.
        And what’s more Righteous than God vs Satan?

        1. “And what’s more Righteous than God vs Satan?”

          God has already won that battle on the cross, the righteous battle is in man’s heart:

          Mateo 15:18-19

          Pero lo que sale de la boca, del corazón sale, y eso contamina al hombre. Porque del corazón salen los malos pensamientos, los homicidios, los adulterios, las fornicaciones, los hurtos, los falsos testimonios, las calumnias.

          Marcos 7:20-23

          And He was saying, “That which proceeds out of the man, that is what defiles the man. For from within, out of the heart of men, proceed the evil thoughts, fornications, thefts, murders, adulteries, deeds of coveting and wickedness, as well as deceit, sensuality, envy, slander, pride and more.
          All these evil things proceed from within and defile the man.

          Satan is not mentioned as the cause of our sin, but our own hearts are, Satan has dominion in our fallen world (otherwise evil would not exist) and offers whatever your heart desires. We have been given the rules of engagement through the commandments and Jesus’s ministry. We have the free will to fight evil on our terms or God’s. If we use the same tactics as the enemy, we are no better than that we claim to detest. Serving God isn’t about winning at any cost, but living God’s morality on HIS terms, not man’s.

          Under the “A Righteous enough End Cause justifies any means.” statement, you could self justify violating any commandment, but at that point whom are you serving?

  8. I think these ads are great. They’re not in-your-face but are designed to prompt questions in the minds of viewers. If they also challenge right-wingers and Christian nationalists to see that partisan politics was the furthest thing from our Savior’s mind, they will do great good for the gospel cause.

  9. I like the ads quite a bit but wouldn’t it have been even better (more to the point of the full gospel message) if the final tag line was this instead: “God gets us.” Might the thought have then been raised in the mind of a viewer, “wait, what’s the connection between Jesus’ experience and God’s identification with humanity?”

  10. Yes, $1 billion is a lot. We can all think of many ways to use these funds in a Godly manner. One thing I’ve learned in my walk with the Lord is that just because something is Godly doesn’t mean it is what I’m (or a specific church or ministry) is specifically called to do. Perhaps this is what the “He Gets Us” creators ARE called to do: use their creative and branding skills to engage the lost.
    These ads are being featured during prime time (e.g., during NFL playoff games) where ads run for MILLIONS per second and are seen by millions. If a secular company can spend that sort of money to market trash, I’m good with a Christian company or ministry spending it to promote Christ. We need to get in the world (but not be of it) to win it.
    And yes, I want seekers to learn the full gospel. But we need to meet them where they are. A lot of what commenters want to see in these ads or on the website is OVER THE HEADS of unchurched nonbelievers. We come from a lens where the full gospel and all its theology makes sense in one sentence! That is NOT the case for the unchurched. Let’s remember, even the theological scholars among us debate things like baptism. So let’s walk alongside them patiently. I’m good with an ad campaign that provokes curiosity and questions; let’s be poised to turn that into further discussion.

    1. Marin, I appreciate your perspective. However, we must keep in mind that Jesus came to a world that hated Him, with a hard message. He came not to condemn but to save. The Truth. The gospel is simple. And universal. It’s not about teaching dogma (views on religious ceremonies, etc) That is not Jesus’ message. If we neglect to share that apart from believing loyalty to Jesus Christ as Lord & Savior we stand already condemned, God gets us. Yes. But do we really get Him? This is the problem. If the Church is slow in sharing the “bad news” then the Good News (the Gospel) means little to people who feel pretty good about counting on self. In my opinion, this ad promotes the gospel of self.

      1. Dana –

        I appreciate your response. And I am not saying we should twist or take anything away from the gospel. I am saying we need to remember the audience: people in a world full of religious dogma, secular intellectualism, idolatry, celebrity, and the like….who have watched sanctimonious “Christians” be hateful over politics and pastors get embroiled in public scandals…who have walked passed street evangelists yelling that they are going to hell…and who are less likely to have grown up in church.
        That’s a LOT to cut through in a 30 second ad or 10 word poster someone passes while riding the bus.
        So I think the point of the campaign is to jumpstart conversations. Instead of being critical of how a 30 second ad isn’t a full on sermon from the book of Acts, I think we should be grateful for these conversation starters…and be ready to answer whatever questions viewers may have.

  11. I’m thankful for what I perceive to be a sincere spirit on the part of those who finance and manage this campaign. It is better to put in a good word for Jesus than to say nothing at all about him. I hope it accomplishes some good. But the whole enterprise calls to mind a quote popularized by James Montgomery Boice that he attributed to William Culbertson: “What you win them with you win them to.” Win them with catchy billion-dollar ad campaigns, and you have won them to catchy billion-dollar ad campaigns. Win them instead with godly living, humble worship, and faithful proclamation of gospel truth whereby woeful sinners are conformed to the image of Jesus Christ.

  12. These ads won’t move the needle. In the last six years or so evangelicals have made quite clear that they are hateful and hypocritical and believers in just about any conspiracy theory that supports their hate. No decent, intelligent person with morals wants anything to do with that. Flashy ads won’t change anything.

    1. meredith nienhuis

      Tim – these “flashy ads” are more of a progressive mindset than of Bible believing Christians who believe in Jesus. If one wants to “get” who Jesus is may I recommend watching The Chosen series.
      During the season of Christmas there was trite saying, “Jesus is the reason for the season.” No mention of the reason Jesus came to dwell among men – the Bible says Jesus came to save people from their sin – “Behold, the Lamb of God Who takes away the sine of the world!” (John 1:29)

      1. “If one wants to “get” who Jesus is may I recommend watching The Chosen series.”

        Why promote a TV program to “get” Jesus, instead of recommending reading MML&J?

      2. Question is – would an unchurched unbeliever watch all of The Chosen? Not saying it won’t happen, but I can say my unchurched unbelieving friends won’t watch “Jesus of Nazereth”, “The Chosen”, “The Bible”, “The Greatest Story Ever Told”, or anything that blatant. Nor will they open a Bible (if they have one) and read all four of the gospels. That’s a lot to ask of them up front.
        BUT they have seen ads like this and asked me questions (including if they will be welcome if they have two dads). It is VERY important we be ready to answer – not poised to criticize. What will it look like to our unbelieving unchurched friends if the first things out of our mouths is how we are SO much better than the ministry who put these campaigns together, and they need to read Matthew Mark Luke and John on their own before we’ll continue the discussion?
        Again, I think I think it’s about meeting people where they are – not where we want them to be.

      3. From Dallas Jenkins (creator of the show) quote about The Choosen:

        ““I would say, probably 95% of the content of the show isn’t directly from Scripture. People call it a Bible show; they’ll call it a Jesus show. And I’m okay with that, but I’ll say, ‘This is actually—I mean the Bible is for sure the primary source of truth and inspiration for the show, but there’s a ton of content that isn’t actually directly from Scripture,’” Jenkins said.””

  13. Novel approach. Thanks to all for thought-provoking comments about it.

    One other perspective not yet mentioned — worldwide missions. Experts divide the world into three groups 1) reached [examples Canada, South Korea] 2) under-evangelized [Brazil, France] and 3) unreached [Tajikistan, Saudi Arabia]. While millions of Americans are unsaved, they are not unreached because the message of Jesus, Bibles in their native languages, and gospel-preaching churches are abundantly available here for those who seek them.

    Without any malice toward the He Gets Us campaign, I wish that Christians would expend a similar volume of resources to bring the redemptive story of Jesus to the truly unreached across our planet. Sending workers to those who have never even heard the name of Christ might yield a much higher return on investment for eternity.

  14. this is a complete waste of money. no one is saved with trite slogans and unbiblical videos. the money would be much better spent training men to be ministers of the gospel and actually saving people. i watched the youtube video in the article and in it is says “jesus recruited others”, no he didn’t. he called them as apostles, which is a very different thing. this org is trying to be cool and engaging in the failed “seeker sensitive” approach. nothing will come from this.

  15. I’m with those who believe it won’t move the needle. The demographic trend away from raising children in the parents’ faith is far more powerful than any slickly done advertising campaign, even one that last three years with a billion dollar outlay. But the media and advertising companies will profit handsomely, no doubt.

    And while the ads are targeted at a younger progressive audience, will those 20,000 churches involved in the follow up continue that approach, or will those enticed by the ads find themselves being told that their openly gay friends are not welcome to accompany them into full fellowship with the church and that even rape victims cannot obtain an abortion?

    I wonder if the campaign will publish numbers tracking the effectiveness of the ads. Like any good marketing campaign, they should have targets and projections ready, and will gather the number of follow up contacts made, along with tracking the longer term retention rate. But I’m guessing unless the ads are a roaring success, we won’t see those numbers.

    The retention rate is the key number. It’s well known that while the crusades conducted by the likes of Billy Graham and Luis Palau could draw large crowds to the altar calls, the conversion rate into long term church attendance was exceedingly low as people reassessed their experience in the cold light of the next day.

    I can’t help feeling this is like a Christian billionaire’s version of someone popping into a random YouTube thread and posting “Jesus loves you” or a bunch of Bible verses instead of actually getting out there and working hard to make a real difference in the world and people’s lives. It might make them feel better about themselves, but that’s about all.

    1. selección de ken

      I see you too have experienced the deep thinking of YouTube comment threads.

      The real attractor to online Witnessing drive-bys are the paranormal story channels, where it’s guaranteed one of the first 10 comments will be from some Christian Spiritual Warrior rebuking Satan and presenting the Plan of Salvation with barrages of Bible Verse Zip Codes.

      Really does a lot for their credibility.

  16. Jesus doesn’t need a marketing campaign, he needs a church. And no slick marketing campaign will convince people more than what they see in their neighbors that profess faith. Unfortunately, if those neighbors are american evangelicals, a lot of what they see is judgement and condemnation, and no superbowl ad is going to overcome that.

    these ads seem like christians trying to be “pick me”s and say “see, we’re cool too!”.

    I get that it’s well intentioned, but it’s literally the opposite of all of who Jesus is in the gospels- flaunting wealth, tying to fit in, trying to gather a following- it’s just not Jesus.

    1. selección de ken

      these ads seem like christians trying to be “pick me”s and say “see, we’re cool too!”.

      When this has been attempted in the past, it usually ends up being Last Years’ Cool and failing miserably (if not becoming a laughingstock of cluelessness). Trouble hitting a moving target, especially with Christians being notoriously late adopters.

      It ends up the balding greying Youth Pastor with middle-age spread trying to Be Relevant using clothing and language that’s gone out-of-date – they usually come out with the Kewl Chrstian knockoff about the time the trend they’re trying jumps the shark.

  17. I’m praying these ads, especially the ones that will air during the SuperBowl will start a conversation about Jesus that can ultimately lead to salvations. Those who see the ads and go to the website are able to see a Bible reading plan. The important thing is that Christ is preached. And because of this I rejoice!

    1. Colin Mc Kay Miller

      I’m with you. Of course, they’re not going to be enough____ based on whatever angle you’re coming from, but I’m still praying that these ads are a bridge for people to encounter the Gospel.

      I don’t get why this is getting so much heat. We, as Christians, spend money on many things for God (hopefully). Why not see what a Christian-based ad campaign can do from willing participants?

  18. If seeing an add that mentions Jesus is a conversation starter, then that’s a wonderful thing. So often its how to start a question that is an issue. The challenge then is for those of us who do know Jesus personally to ask our friends and neighbors what they thought of those adds and continue the conversation.

  19. It’s OK to leverage the marketplace, talk about cultural issues to grab attention. Paul did this at Mars Hill (Acts 17). Paul mentions repentance, but he did not unpack everything about the Gospel in that sermon.

    He Gets Us “connects” people to a church where hopefully they DO hear the entire Gospel, can be saved and discipled since a TV commercial can’t do that. I’m OK with that too but…

    When one goes to the He Gets Us site you see the videos and more or less a transcript with no mention of sin, repentance, a need for Jesus. You have two options. Explore to go to a reading plan or Connect to get a church referral. You have to click, click, click, signup or even wait for contact which is a total fail for completing a goal online. If you really care, remove obstacles. Don’t be so concerned about all the data collection through Gloo. Make it easy for people to immediately connect with the Gospel. This billion must be for ad runs because the online conversion process is one of the worst I’ve ever seen.

    I have a pastor friend that says being a He Gets Us connect referral partner is free the first year and then you have to pay up. What?

    Gloo has a covenant requirement if you use their He Gets Us resources, but He Gets Us themselves don’t have any doctrinal requirements. Basically anybody who calls themselves a church (and perhaps eventually pays) can get in on this. This is all below the surface, but those optics are bad. I wonder if even the Greens had the wool pulled over their eyes in the guise of reaching people. The campaign reaches, but makes quality, lasting disciples? Not sure.

  20. The comments posted are as interesting to read as the original article. They feature a wide range of opinions from the ads being heresy to helpful. I was reminded of Jesus’s parable of the sower (Matthew 13) and believe the God Gets Us ads will achieve similar results… in the parable the seed fell into 4 different areas and only 1 produced a good result. Many of the God Gets Us critics seem overly concerned with the seeds that don’t fall on good ground. I tend to focus on those seeds that do find good soil.

  21. This is a portion from HEGETSUS website:

    He Gets Us is a diverse group of Jesus followers with a wide variety of faith journeys and lived experiences. Our work represents the input from Christians who believe that Jesus is the son of God ➡️as well as many others who, though not Christians, share a deep admiration for the man that Jesus was, and we are deeply inspired and curious to explore his story. We look at the biography of Jesus through a modern lens to find new relevance in often overlooked moments and themes from his life.”

    Also, you can text for PRAYER OR POSITIVITY

    Anyone else see something off?

    This is a social-gospel agenda.

    1. All the more reason it’s important you’re able to answer someone’s questions about Jesus that arise from this campaign, and lead them to a saving relationship with Him.
      Tell them why YOU believe in Jesus as the Son of God. Take the moment created by this ad to share your testimony.
      I bet that will be more impactful than replying with a bunch of “here’s why I am right and that ad is wrong and a bad use of money.”
      I have yet to hear of criticism winning people to Christ.

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